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About our personal trainers

our mission

Our mission is to safely guide each client toward their fitness goals while working hard but having some fun, too.

be fit and thrive

The concept for UFI came from owner and head trainer Dr. Paul Daniels. UFI was developed to offer the highest quality fitness training available in Utah. We specialize in one-on-one personal training and sports performance training. With past experience in law enforcement, Dr. Daniels also serves as a consultant to police departments and fire agencies in and around Utah. Dr. Daniels’ idea for combining practical fitness with scientific research came about while conducting research at the University of Utah on skeletal muscle in bariatric patients. 


Whether working with professional athletes, police officers or the general public, Dr. Daniels uses the latest scientifically proven training techniques to develop exercise programs tailored to his clients' goals, be they weight loss, sports performance or job training. 

Our team

Dr. Paul Daniels

Owner and lead trainer Paul Daniels has worked in the wellness field since 1989. He holds a BA in Physical Education, and MA in Exercise Physiology, both from California State University, Chico. He also holds a PhD in Exercise Physiology from the University of Utah. 

Paul has been an athlete his whole life. He played baseball, football, track and field as a long jumper, weight lifting, Brazilian ju jitsu and kickboxing. But his first love is to be on his road bike. 

Paul's mantra "Be Fit and Thrive."


  • B.A. Physical Education and M.A. Exercise Physiology, California State University

  • PhD Exercise Physiology, University of Utah

Danesh Ajioka

Danesh has been in the fitness industry for over nine years and has experience training for sports performance and general fitness. He has a Bachelor's degree in Kinesiology as well as a minor in nutrition. He is a NSCA Certified Strength and Conditioning Specialist as well as a NASM Certified Personal Trainer. Danesh has worked with a wide variety of clients ranging from junior athletes, NFL players, and his 100 year old grandmother.  


“I am passionate about health and fitness and I can’t wait to meet you and help you with  your fitness journey!” 


  • B.S. Kinesiology, University of Utah

  • Minor: Nutrition, Entrepreneurship


  • NSCA Certified Strength and Conditioning Specialist (CSCS)


  • DBC Biomechanics Level 1

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